Newsflash!! èrlithe perfumery to open in Newcastle

I mentioned in a previous post that I had some possible exciting news. I can now announce that the possible exciting news is actually a reality!

I’ve been very fortunate to have been offered a retail space for èrlithe perfumes in the Emporium, Hunter Street Mall, Newcastle. Local novocastrians will remember the building as having been the location for David Jones for a very long time. The space has been offered as part of the Renew Newcastle project.

The Emporium Hunter Street Mall, Newcastle.

Renew Newcastle is currently doing some re-arranging of the internal space to accommodate me. Hopefully I’ll be ready to start trading mid to late October – to keep up to date with what’s happening simply like my Facebook page (don’t worry, I don’t bombard with never ending posts!).

It’s an exciting opportunity to be able to share what I do with more people. My finished perfumes will be available for sale through the retail space and will also be back online soon. I will also be adding a perfume bar where customers who would like to choose their own ingredients can have me blend a simple perfume for them on the spot. As I get familiar with the whole retail experience, I’ll be expanding to offer a full bespoke fragrance service for customers who want their very own unique perfume.

So that I can work from the retail space on new scent creations I’m in the process of decanting small amounts of all my ingredients into tiny bottles to set up a mini portable perfumers organ. So far I’ve filled 48 bottles with about 150 to go!

Preparing a mini perfumers organ

It was a sad occasion the day David Jones vacated the building in the Hunter Street Mall. I basically lived in that building! Our family moved in to town back in early 2000 and my eldest son was a tiny guy back then. A few times a week we would go for a walk down the mall and find ourselves in David Jones looking at the kids toys and buying a cookie from the Cookie Man. To be able to be back in that building which holds so many fond memories doing what I love is a dream come true. Interestingly, my space will be quite close to where the David Jones fragrance section used to be – I will actually be located at one of the old beauty counters.

So, if you live in Newcastle make sure to drop by soon. If you don’t live in Newcastle you really should visit. It’s an amazing city. It’s a quick walk across to the beautiful harbour and a leisurely 5 minute stroll through the mall will see you arrive at Pacific Park where they now hold the Hunt and Gather markets once a month.

Hunter Street Mall Newcastle

Pacific Park Newcastle

A turn right at the above building will see you quickly arrive at the beautiful Newcastle beach!

Newcastle Beach

So make sure you stop by, say hi and have a smell of my natural botanical perfumes where perfumes are made by hand in small batches at the only perfumery in NSW!